DESIGN / DIGITAL / BRAND2022—2026

WA CELLARS

WA Cellars represents the broadest body of commercial work in my portfolio, spanning packaging, digital design, ecommerce, marketing and business systems. Check out The Wine Bar to see main scope of work here.

YEAR: 2022—2026
CATEGORIES: DESIGN, DIGITAL, BRAND
DISCIPLINES: Packaging Design, Brand Design, Graphic Design, Ecommerce, Web Design, Digital Marketing, SEO, Automation, Systems Integration, AI, Print Production
LINK: wacellars.au ↗

I joined the business in 2022 in a multidisciplinary design and ecommerce role, initially working across wine labels, promotional creative, email marketing and website management. Over four years, the role expanded into broader ownership of the company’s digital experience, including ecommerce systems, automation, fulfilment workflows, integrations and customer-facing technology.

My work covered much of the customer journey — from how a wine was branded and promoted, through online purchasing and inventory, to packing, fulfilment and post-purchase experience.

My main duties at WA Cellars involved designing alcohol labels — please see The Wine Bar to check out those designs.

Designed and produced custom wine labels across hospitality, corporate, fundraising, private and WA Cellars-owned ranges, alongside ongoing campaign creative, advertising, email marketing, website design and retail collateral.

I also developed and improved ecommerce systems including subscriptions, POS and inventory workflows, MYOB integration, Australia Post fulfilment, payment systems, fundraising commissions, packing automation and an AI-powered Wine Concierge.